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blog articles

Managing the Future: Capitalizing on the Driving Forces of Change

April 15, 2019Robert Tucker

In 2006, I was invited to conduct a masterclass for a group of Nokia high potential managers on the topic of driving growth through innovation. At the time, the company was enjoying double digit growth. The were rated the eighth most innovative company in the world by BusinessWeek magazine. And they were winning market share on every continent. What could possibly…

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Recent Posts

  • Use Your Association Leadership Retreat to Become 2020 Future Ready December 4, 2019
  • The Importance of Confronting Brutal Facts November 12, 2019
  • The Tucker Innovation Model October 24, 2019
  • Seven Driving Forces to Improve Customer Experience October 15, 2019
  • The Importance of Seeing it Coming October 4, 2019

Use Your Association Leadership Retreat to Become 2020 Future Ready

December 4, 2019Tyson Crandall
As America's trade and professional associations enter the new decade, many are facing the same competitive market forces that bedevil their members. Yet often they lack the resources or forward thinking ability to embrace rapidly developing trends, and turn them to advantage. Some associations are thinking ahead of the curve -- and taking action. They are using the annual retreat...
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The Importance of Confronting Brutal Facts

November 12, 2019Robert Tucker

After I wrote about the importance of seeing it coming in last month’s newsletter, a subscriber wrote in to affirm what he called the “strong message.” Mark Frandsen is a CEO, a former Fortune 500 CMO in the foods industry, and a university board member who lives in Portland, Oregon. A long-term reader of this newsletter, Frandsen offered a specific…

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idea management process - Tucker Innovation Model

The Tucker Innovation Model

October 24, 2019Robert Tucker
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Seven Driving Forces to Improve Customer Experience

October 15, 2019Robert Tucker

1. Make Value Your Driving Force In the digital age, one thing is clear: the power of the customer will continue to increase. To win and keep customers in the face of fast-changing customer requirements, companies must continue to adapt their value propositions (the combination of your quality, service, and price). Excellent service is no longer enough to guarantee loyalty,…

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The Importance of Seeing it Coming

October 4, 2019Robert Tucker

In my travels this year, the one comment I’m hearing is “we just didn’t see it coming.” The grocery industry didn’t see it coming when Amazon suddenly jumped into their industry and 25 billion in market cap got erased overnight. An insurance company in California didn’t see it coming when the effects of climate change fueled a raging wildfire that…

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Use Your Association Leadership Retreat to Become 2020 Future Ready

December 4, 2019Tyson Crandall

The Importance of Confronting Brutal Facts

November 12, 2019Robert Tucker
idea management process - Tucker Innovation Model

The Tucker Innovation Model

October 24, 2019Robert Tucker

Seven Driving Forces to Improve Customer Experience

October 15, 2019Robert Tucker

The Importance of Seeing it Coming

October 4, 2019Robert Tucker

Seven Trends Driving The Future of Innovation

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