In 2006, I was invited to conduct a masterclass for a group of Nokia high potential managers on the topic of driving growth through innovation. At the time, the company was enjoying double digit growth. The were rated the eighth most innovative company in the world by BusinessWeek magazine. And they were winning market share on every continent. What could possibly…
Each year I interview hundreds of organizational leaders and individual contributors on their most pressing business challenges. Through surveys and one-on-one interviews, I probe people’s outlook on the future. I zero in on their most critical personal and professional challenges. In recent years, workplace issues have dominated these surveys. In short: the future is arriving faster than ever, catching employers…
After I wrote about the importance of seeing it coming in last month’s newsletter, a subscriber wrote in to affirm what he called the “strong message.” Mark Frandsen is a CEO, a former Fortune 500 CMO in the foods industry, and a university board member who lives in Portland, Oregon. A long-term reader of this newsletter, Frandsen offered a specific…
1. Make Value Your Driving Force In the digital age, one thing is clear: the power of the customer will continue to increase. To win and keep customers in the face of fast-changing customer requirements, companies must continue to adapt their value propositions (the combination of your quality, service, and price). Excellent service is no longer enough to guarantee loyalty,…
