Esselte Corporation in Stamford, CT recently implemented a complete innovation makeover. Their innovation plan follows Robert Tucker’s strategy for improving enterprise-wide innovation, which he defines on three levels: product, process, and strategy. “Companies have to do all three,” Tucker says. “Companies are now starting to recognize that they can’t wait for the next happy accident to get to the next breakthrough idea. It’s not enough to meet the challenges manufacturers face today.”
Grind Takes Its Toll as Workload Gets Spread Among Fewer Bodies, reports the Los Angeles Business Journal. What happens when a roomful of knowledge workers finally hits a wall of fatigue? Productivity falls and burnout increases. Robert B. Tucker, president of Innovation Resource of Santa Barbara, said workers spend too much of their time responding to e-mails, phone calls and voice-mail messages and not enough time coming up with innovative ideas. That’s more the fault of the employers, who have not made new hires even though corporate profits have skyrocketed.
The average worker is interrupted daily by an average of 200 e-mails, according to a Gallup Pitney Bowes survey, and that doesn’t account for assorted phone calls and voice mail messages. Result: less time to be creative, Tucker told a standing room only audience of area manufacturers in Allentown, Pennsylvania recently. ”With our multi-tasking work style, everyone has so much to get done,” Tucker said. ”It’s not good for creating ideas.”
Even job searches go better when we inject the spirit of innovative thinking. This article discusses three ways Tucker suggests job-seekers search differently, including identifying what you’re passionate about, brainstorming with different people and being open to suggestions.
Robert Tucker accepts Senior Fellowship at the Design Futures Council, Washington, D.C. At a banquet ceremony in La Jolla, California, on May 6th, 2003, Tucker was designated a Senior Fellow at the Design Futures Council, joining such luminaries as Joe Pine, John Seeley Brown, former Harvard professor Richard Farson and the late inventor R. Buckminster Fuller. Tucker presented his ideas on “The Architecture of Innovation” the following day at DFC’s Summit on Creativity at the Salk Institute, La Jolla, CA.
DFC is a global network of design community professionals whose mission is to explore trends, changes, and new opportunities in design, architecture, engineering, and building technology. Members include leading architecture and design firms; manufacturers and service providers and forward-thinking construction and design firms from throughout the world.
Innovation Tools, Inc.’s publisher Chuck Frey, a leading voice of the Innovation Movement, rates Tucker’s new book “one of the best innovation books I’ve read in a long time,” and gives it his coveted highest endorsement.
“Tucker does a terrific job of clearly and compellingly explaining the systematic innovation methodologies used by the extraordinarily successful Innovation Vanguard companies, and provides readers with one valuable insight after another into how to make these principles work for you. Driving Growth Through Innovation is highly practical and inspiring book, a field guide to successfully implementing systematic innovation that should be on every entrepreneur and innovation manager’s bookshelf, yet at the same time a compelling manifesto for change in how most companies approach innovation. I highly recommend this book!”
For a link to the full review (and to register to receive Chuck Frey’s influential weekly updates on innovation and brainstorming software)