 |
Driving Growth Through Innovation
Buy
this book |
For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. |
"I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says . . . Whether you are in a small business or a large company, I think you would profit by reading this book."
Art Fry
Inventor of 3M Post-it Notes |
Managing the Future
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this book |
In a rapidly changing marketplace,
a company must anticipate and act on emerging trends to
beat today's stiff competition. In Managing the Future,
Robert B. Tucker guides you through an exploration of
10 Driving Forces of Change, deep-seated directions that
every company and leader must respond to, in order to
survive and grow. |
"Anyone involved
in business would be wise to study these driving forces
of change and incorporate them into [their] business."
Paul
Orfalea, Chairman
Kinkos Corp. |
How to Profit from Today's Rapid Changes
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this audio |
Leading futurist and innovation expert Robert B. Tucker
has made a study of what it will take to put change to
work for you. In this audio cassette you'll learn: how
to spot changes and trends before your competitors, develop
strategies to profit from them, and a proven method for
distinguishing between passing fads and changes that will
reshape the world. |
| |
How to Sell Value
Order this video |
This practical, interactive video series has been designed
for sales, marketing and service teams who want to win
customers and keep them loyal. In each segment, Tucker
will train your people to compete on value, rather than
on price. If fresh, creative ideas on increasing sales,
customer satisfaction and employee morale are something
your company could use right now, this two VHS cassette
video was designed just for you. |
"Your performance riveted the audience . . . can't
remember ever seeing so much note-taking."
Jack Criswell, Executive Director Sales and Marketing
Executives International |
Customer Service for the New Millennium
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this book |
This book gives you the strategies needed to win and
keep today's value driven buyers in a world where low
price, excellent service and superior quality are no longer
enough. Give your customers the value they expect and
they'll come back again and again. |
"No company competing for tomorrow's consumer
will succeed without putting focus on this book's strategy
. . . it is a must read!"
W. Pendleton
Tudor, Chairman Adweek |
Winning the Innovation Game
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this book |
Co-authored with Denis Waitley, this pioneering book
brought Tucker to the forefront as the leader in strategic
innovation. In it, Tucker interviews the world's leading
innovators, revealing the qualities they posses to stay
at the cutting edge. |
" . . . a valuable
book. It's a delight to see this effort to turn all of
us into innovators."
Tom Peters, Co-author of In Search of Excellence
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